Operators, not consultants. Compounding, not campaigning.
Compound exists because we saw the same pattern too many times: growth-stage e-commerce companies hiring agencies for campaigns, consultants for advice, and freelancers for execution — with nobody responsible for the system that connects them.
The thesis
The e-commerce market rewards infrastructure. Not tactics, not hype, not the latest channel. Durable growth comes from systems that compound: SEO architecture that accumulates authority, conversion systems that learn from every test, email flows that generate revenue without spend, and operational processes that scale without proportional headcount.
Most agencies sell campaigns. We build assets. The difference: campaigns end when spend stops. Assets compound while you sleep.
We built Compound to be the kind of partner we would have wanted when we were running e-commerce operations ourselves — operator-grade thinking, technical depth, and aligned incentives.
The team
One commercial operator. One technical architect. Deliberately small because the model is leverage, not labor. We expand capacity through systems, automation, and a curated partner network — not through hiring.
Timo also runs schoenen.digital — a solo practice for embedded External Head of E-Commerce engagements. Compound is where the two of us ship the infrastructure around that role.
Timo Schoenen
E-Commerce Growth Lead
Acts as your Head of E-Commerce · E-Commerce Executive · Revenue Lead · Growth Operator
External Head of E-Commerce. 5+ years building organic growth engines, retention systems, and AI automation workflows. Thinks in margins, not impressions.
Focus areas
Primary tools
Giovanni Orzes
Full Stack Developer
Acts as your CTO · Head of Development · Technical Lead · Systems Architect
Full-stack developer with 5+ years and 50+ projects. Specializes in scalable web applications with modern technologies and clean architecture.
Focus areas
Primary tools
What we believe
Systems over spend
Revenue systems that compound are worth more than campaigns that need constant feeding. Build the asset, not the dependency.
Precision over volume
One well-architected system is worth twenty hastily implemented tactics. We prioritize leverage, not activity.
Assets over activity
Every hour should produce something durable. Documentation, tested learnings, automated processes — work that persists.
Clarity over complexity
If you can't explain the system simply, it's too complex. If you can't measure it clearly, it's not ready.
Independence over dependency
We succeed when you don't need us anymore. Knowledge transfer, documentation, and internal capability building are not optional extras — they're core deliverables.
AI as leverage, not gimmick
We use AI where it creates genuine operational advantage. We avoid it where it creates risk or replaces judgment.
Platform expertise
Our primary expertise is in Shopify and WooCommerce ecosystems, but we're not platform-dogmatic. E-commerce infrastructure extends beyond the storefront — into ERPs, PIMs, marketing automation, analytics, and custom integrations. We handle the core and coordinate specialists through our partner network for edge cases.
Want to work with operators, not vendors?
Book a call. We'll be direct about whether we're the right fit.