Your operational layer for e-commerce
When acquisition costs rise and teams grow, margins erode. We build durable systems that compound.
Revenue infrastructure, automation, and hands-on execution for e-commerce companies doing €1M–€80M.
€30M+ revenue managed · No lock-in · All IP stays with you
Revenue
+85%
€400k → €750k/mo
SEO
+580%
organic traffic
Orders
100k+
multi-channel WMS
Compounding revenue
Trusted by growing e-commerce brands
We build systems for Supplement Brands
We work across segments, but the pattern is the same: revenue is growing, margins are under pressure, and the team can't scale fast enough to keep up.
E-Commerce Brands · €1M–€3M
Early scale. Outgrowing the founder-does-everything phase. Need systems before the next hire.
E-Commerce Brands · €3M–€10M
Growth stage. Team is growing, tools are multiplying, but margins aren't keeping up.
E-Commerce Brands · €10M–€80M
Operational complexity is the bottleneck. Need infrastructure that scales without linear headcount.
Portfolio & Multi-Brand Operators
Managing multiple brands or roll-ups. Need shared infrastructure and margin visibility across the portfolio.
The two costs killing your margin
At €500K, every euro on ads or hires moves the needle. At €5M, the same euros barely show up in the P&L. Two structural costs are why.
Pain · 01
Acquisition is structurally more expensive.
Meta, Google, TikTok all matured. Competition compressed margins. Attribution fragmented. iOS broke the loop. You're paying more for the same customer, and you can't out-spend your way back to the old efficiency.
Pain · 02
People are the second tax.
Salary is the visible part. Fully loaded, every hire also costs taxes, equipment, ramp time, coordination overhead, and the tribal knowledge that leaves the day they do. Headcount is the most expensive way to buy capacity.
You can't out-spend the first cost. You can't out-hire the second. There's a third option.
The structural answer
Compounding systems
Instead of paying more for more ads or more people, build infrastructure that does the work once and keeps doing it. Every cycle of strategy, systems, and execution stacks on the last. CAC falls per outcome. Operations don't need a new headcount line every quarter.
Lower CAC per outcome
Lifecycle, re-engagement, and automation reduce the marginal cost of every new customer.
People-light operations
Workflows that run without breaking. Fewer hires, less coordination tax, infrastructure that doesn't quit.
Margin you keep
Fewer ad dependencies, fewer tools, fewer fragile workflows. Profit you actually take home.
What we build
We build durable assets inside your business, not campaigns that end, not reports that gather dust. Infrastructure that compounds.
Infrastructure Foundation
Platform stability, data architecture, and tracking systems that give you a reliable base to build on.
- Platform audits and architecture
- Tracking and attribution setup
- Data layer standardization
- Performance optimization
Decision-grade data and platform reliability.
ShopifyRevenue Systems
CRO, SEO architecture, email flows, and product information systems that generate compounding returns.
- Conversion rate optimization
- SEO and information architecture
- Email and lifecycle automation
- Product data enrichment
Organic revenue that grows without proportional spend.
Automation & AI Enablement
Workflow automation and AI-augmented processes that reduce manual overhead and increase clarity.
- Process automation and workflows
- AI-assisted reporting and analysis
- Integration architecture
- Decision-support systems
Operational leverage without adding headcount.
Embedded Operator Layer
Strategic and tactical execution aligned to your business. Commercial and technical, working together.
- Revenue strategy and execution
- Measurement cadence design
- Cross-functional coordination
- Knowledge transfer and documentation
Senior operator capacity without full-time overhead.
Acquisition, conversion, retention. Run like an in-house team.
The systems above are what we build. This is how they show up on the P&L. We plug into one layer or run all three, depending on where your leverage is.
Acquisition
New demand that actually converts.
- SEO & organic infrastructure
- SEA, Meta & paid coordination
- Content, community, omnichannel
- Marketplace listings & partners
Conversion
Turn visitors into customers.
- Full Shopify / platform ownership
- CRO roadmap & continuous A/B testing
- Checkout, funnels & landing pages
- End-to-end customer journey
Retention
Turn customers into repeat buyers.
- CRM setup, email capture & flows
- Lifecycle & loyalty campaigns
- Segmentation & win-back logic
- LTV-aware offer strategy
Engagement depth scales with scope
Start where the next unit of revenue is cheapest. For most growth-stage brands that's conversion. Fix the leaky bucket first. Then layer retention to raise LTV, then acquisition once the loop compounds. Replaces the cost of a marketing lead, a developer, and an agency retainer.
Infrastructure, automation, AI. Built to compound without headcount.
The systems above are what we build. This is how they retire tools and absorb work your team used to do. We build the layer where your leverage is, hand it over, and it keeps running.
Stack consolidation
Retire tools you no longer need.
- SaaS audit and stack rationalization
- Custom glue replacing point solutions
- One source of truth per domain
- Fewer seats, lower license bloat
Workflow automation
Work that runs without a human.
- LLM-native ops automations
- Triggers across your tool stack
- Human-in-the-loop where it matters
- Replaces manual reporting and handoffs
AI-native knowledge
AI that actually knows your business.
- Persistent memory across conversations
- Org-mirroring with role-based access
- Playbooks and context that compound
- Onboarding ramp measured in days
Build mode: systems we hand over
For teams that want the system, not a permanent seat at your ops table. We scope to the layer where your leverage is, build it with your stack, and hand you the keys. IP stays with you. No lock-in. No retainer required after handover.
Representative client outcomes
+142%
Organic revenue
12 months, fashion DTC
–38%
Manual workflows
After automation rollout
3.2x
Email revenue
Lifecycle flow rebuild
+67%
Conversion rate
CRO program, 6 months
Why this increases enterprise value
Investors and acquirers look for predictability, transferability, and reduced key-person risk. Ad spend is a cost. Infrastructure is an asset.
The difference between a 3x and a 6x multiple is often just the quality of your systems.
Transferability
Systems that work independently of any single person or partner.
Predictability
Revenue streams with compounding characteristics, not linear ad dependency.
Reduced key-person risk
Documented processes and automated workflows reduce single points of failure.
Margin clarity
Decision-grade visibility into true profitability by channel, product, and customer segment.
Compounding in practice
Real results from growth-stage e-commerce companies. Anonymized for confidentiality.
E-Commerce · Operations
Full-stack warehouse management for multi-channel e-commerce
100k+
orders processed across platforms
ShopifyAdventure & Education
Custom booking platform for adventure program company
Full platform
from manual coordination to automated bookings
FMCG in Regulated Market
Organic growth engine with CRM and retention systems
+85%
monthly revenue · €400k → €750k
Your business, your IP, your control
Everything we build belongs to you. No lock-in. No proprietary black boxes. We increase your internal capability, not your dependency on us.
All IP, code, and documentation transfers to you.
We build internal capability alongside systems. Your team learns as we implement.
Standard tooling and platforms. No proprietary frameworks that only we can maintain.
Partner network for specialized needs. No bottlenecks, no gatekeeping.
How we work
Structured cadence. Short decision cycles. Measurable progress at every stage.
Diagnose
Audit current infrastructure, revenue levers, and operational bottlenecks. Establish baselines.
Architect
Design systems with compounding potential. Prioritize by leverage, not urgency.
Implement
Build and deploy. Short decision cycles, measurable progress, minimal disruption.
Operate
Run, measure, iterate. Compound gains through disciplined execution and feedback loops.
Is this for you?
We work best with growth-stage e-commerce companies where complexity is rising faster than margin. If you recognize these patterns, we should talk.
€1M–€80M annual revenue
25 or fewer internal team members
E-commerce as the dominant revenue channel
Complexity rising faster than margin
Want compounding systems, not ad dependency
Ready for operational leverage, not just more spend
They didn't just optimize our store. They built systems that kept working after the engagement ended. That's rare.
Head of E-Commerce
Fashion DTC, €12M revenue
We went from spreadsheet chaos to automated reporting in weeks. The ROI was immediate and it keeps compounding.
Founder & CEO
Beauty brand, €5M revenue
Finally, an agency that builds assets we own. No lock-in, no black boxes. Our team actually learned alongside them.
COO
Home & Living, €22M revenue
Who runs Compound
One commercial, one technical. Aligned on one goal: building revenue systems that compound.
Timo Schoenen
E-Commerce Growth Lead
Acts as your Head of E-Commerce · E-Commerce Executive · Revenue Lead · Growth Operator
External Head of E-Commerce. 5+ years building organic growth engines, retention systems, and AI automation workflows. Thinks in margins, not impressions.
Focus areas
Primary tools
Giovanni Orzes
Full Stack Developer
Acts as your CTO · Head of Development · Technical Lead · Systems Architect
Full-stack developer with 5+ years and 50+ projects. Specializes in scalable web applications with modern technologies and clean architecture.
Focus areas
Primary tools
€30M+
Revenue under management
40+
Systems built and transferred
17 mo
Average client tenure
100%
Client IP ownership
Start with clarity, not a pitch deck
Book a 30-minute diagnostic call. We'll map where leverage exists in your business, and whether our model fits.
Precision over volume. Systems over spend. Assets over activity.